Skills

Hard
Content Strategy
Strategic Design
Illustration
UX / Prototyping
Marketing & Comms.
‍

Soft
Pitching
Networking
Creative Storytelling
Sociable & friendly

awards

Award 1 — Best Team, UNICEF Belgium
Award 2 — First Position, MIND

Languages

Native (C2)
English
Hindi
Bengali

Intermediate (B1)
Italian

Projects

Design Thinking in Emails

Collabs

Tools

Webflow
Procreate
Figma
Adobe: Photoshop, Lightroom, InDesign
MS Office Suite
Collab Tools: Jamboard, Miro, Mural, Canva
Automation & Social Media tools
‍

About Me

I have been working in communication and content strategy for 7 years. I was the Head of Content at India's largest food media platform, EatTreat serving content to 30M+ people every month for 3 years. As a serial startup-er, I have a knack for constructing successful content properties.

Over the last year, I have completed academic workshops and professional projects in Content Design, building robust skills in design frameworks – like journey maps, service blueprints, brainstorming – that help bring clarity to complex challenges in human behaviours, relationships, data and processes.

In my work context, I have been collaborating and communicating with different product and tech stakeholders to test and validate content components and convey user-friendly messages through digital interfaces. Conducting and synthesising research to build narratives are aspects I enjoy the most.

My indiscriminate hustle to learn and unlearn has led me to Europe, where I explore Content through the lens of design and empathy.

What I'm upto These Days

Content Designer — Viceversa, Milan

Working as a solo UX Writer and content person straddling product and marketing teams. I have my fingers in many pies at this young fintech company.

MDS, Strategic Design‍

Just completed my second masters in Feb 2022, with a 110 grade.

Building Portfolio Website‍

I decided to recreate my portfolio on this website by learning a bit of code & new softwares.
Still kinda working on it. :)

Experience

Content Designer — Viceversa, Milan

Jul 2022 — Present

Embedded in the Growth team to acquire and convert B2B customers in a young fin-tech company
Spearheading research and designing the tone of voice, style guides & brand language
Creating end-to-end microcopy in the product (error messages, push notifications, SMS, modals etc.) as the solo UX Writer
Creating the website architecture, blog strategy, names & labels for new products
Handling content strategy and comms. within the marketing team
Analysing data to pinpoint insights that increase performance and catalyse customer and partner acquisition and retention

Content Designer — GELLIFY, Italy

February 2022 — Present

Facilitating and Supporting design thinking workshops
Designing and documentation of content from workshops

Head, Brand Solutions — RUSK MEDIA

Jan 2019 — Aug 2019

Core Member since conception, when EatTreat Team pivoted to Rusk Media
Leading Brand Solutions to conceptualise monetised programming for various channels
Strategise campaigns for brands & integrate them in ongoing projects
Driving process improvements & best practises to standardise team deliverables
Strong documentation & project management skills with a background in creative storytelling
Concepts created and executed for premier Indian and international brands (PnG, Tinder, OKCupid and more)

Head of Content & Editor — EAttreat

Sept 2016 — Jan 2019

Core Team Member & Co-founder since conception in Aug 2016
Setting up & managing the Content Strategy team across editorial, FB, IG & Youtube for India’s biggest food media platform
Managing a team of 35 writers and video content creators, and editing upwards of 2200 articles
Editing content guidelines and creating a stylesheet to ensure all copy follows tone, style and consistency
Conceptualising all original programming for EatTreat’s Youtube Channel, crossing 300K subscribers in 5 months
Setting up collaborations with industry specialists to create UGC
Overseeing quality across multimedia content & leading the Brand Solutions to conceptualise & pitch programming
Concepts created and executed for premier Indian and international brands (WeWork, Mace, KFC, Taco Bell, Dineout, Swiggy and more)
See work here.

CUlture Features Writer — LBB India

June 2015 — Aug 2016

Researched and wrote four to five posts every day (500+ posts) in the categories of F&B, Travel, Shopping, Activities, Lifestyle and Events
Managed the Culture and Events sections singlehandedly, and coordinated between the PR community and the Editor to host the best possible events on the platform.
Successfully managed a team of contributors and edited their works for publication.

Assistant Editor — Wisdom Tree

June 2014 — Nov 2014

Proofread and copyedited 20 manuscripts that were eventually published
Coordinated between translators, editors, illustrators, indexers and other publishing houses
Provided suggestions for covers and layouts

See More Work on LinkedIn

Internships

Content & Marketing Intern — GELLIFY‍

Sep 2021 — Dec 2021

Manage, plan, and execute content strategy
Conduct lead generation using automated marketing tools.
Organise Corporate Enterpreneurship event
Help maintain relationships and coordinate international speakers and academics
Work on email, social, and produce content for newsletters

Blogger — Jaipur Literature Festival‍

2013

Wrote blogs about the various events taking place at the festival and providing information on the official site.

Editorial Intern — Indian Express‍

2012

Wrote feature articles and hands on information collection. Also edited pieces and was published with 28 bylines.

Editorial Intern — The Hindustan Times

2011

Edited and proofed the culture beat articles. Learnt QuarkExpress.

Connect

Education

MDS, Strategic Design — Politecnico Di Milano

Sep 2020 — Feb 2022

Building new businesses and strategies through design.
The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system.

Courses:
- Strategic, Project, Innovation and Technology Management
- Strategic & Operational Marketing
- Strategic Storytelling, Trend Forecasting, Pitch and presentation strategies
- Product Service System, Entrepreneurship and Start-up Development, Business Modelling
- Design Management, Strategic Design, Service Design, UX Design
- Design thinking by doing, Social innovation, Design for circular economy, Disruptive Innovation

Grade: 110

MA, ENglish Literature — LSR, University of Delhi

2013 — 2015

Grade: First Division

BA, ENglish Literature — LSR, University of Delhi

2010 — 2013

Grade: Second Division